January 7, 2013« back to press releases

Hisense Introduces Roku Ready Televisions for 2013

Select 2013 models will include a Mobile High-Definition Link (MHL) port, and are Roku Ready certified for seamless access to Roku’s powerful streaming platform

Las Vegas, Nevada, January 7, 2013 — Hisense, the world’s fifth-largest LCD television manufacturer, today announced that select models from its 2013 lineup of stylish, affordable televisions are Roku Ready® for use with the Roku Streaming Stick™. Customers can plug the Roku Streaming Stick into the Mobile High-Definition Link (MHL) port on compatible TVs for instant access to the powerful Roku streaming platform. Roku, known for its ease of use and broad selection of streaming entertainment, features more than 700 video, music and casual gaming channels from the best brands in streaming.

Hisense has worked closely with Roku for Roku Ready certification, which ensures plug-and-play operability between the TV and the Roku Streaming Stick, and incorporates software integration so customers can use the TV remote for all streaming commands. Roku Ready TVs also benefit from software updates that deliver new features and channels to the Roku Streaming Stick. MHL is a new standard with a port that resembles a traditional HDMI input. MHL supports up to 1080p resolution high-definition video and audio content while also delivering power and other control elements critical to the operation of devices such as the Roku Streaming Stick.

“From entry-level to ultra high-end, select models of the 2013 Hisense television lineup will be Roku Ready and offer an MHL input for use with the Roku Streaming Stick,” said Peter Erdman, Vice President of Consumer Electronics, Hisense USA. “By working with industry leaders such as Roku and committing to the latest industry standards, Hisense continues to offer consumers freedom of choice and the most advanced technologies at the most competitive prices.”

“The Roku Streaming Stick is an easy way for TV manufacturers like Hisense to offer their customers Smart TVs without the pain and cost of developing and maintaining a streaming platform themselves,” said Chas Smith, general manager of OEM business at Roku. “We’re delighted that Hisense has chosen to work so closely with Roku to ensure its 2013 TV line is Roku Ready. It’s truly an endorsement of the value, ease and comprehensiveness that the Roku streaming platform provides both TV manufacturers and consumers.”

New Roku Ready TVs from Hisense and the Roku Streaming Stick will be on display at the Hisense booth (#7243), Central Hall, CES 2013. For more information about Hisense USA products, visit www.hisense-usa.com. For more information about the Roku Streaming Stick visit www.roku.com/streamingstick.

About Hisense USA Corporation

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

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